Mr. Hogan put great stake in the feel of an iron, so he insisted on forging the heads and putting plenty of mass behind the impact point.
That’s why one of the driving principles behind the development of the new Ben Hogan FORT WORTH 15 irons and TK 15 wedges was to challenge perimeter weighting as it has been “taught” to us over the past 30+ years. We just could not make sense of moving all the mass of the club away from the impact area of the face.
Both robot and live golfer testing has proven to us that much of what we’ve all been told about perimeter weighting isn’t exactly as it seems. We found that moving all the mass as far from the center of the face as possible is going too far. And the trend toward ever thinner faces has caused very clear problems with distance consistency, not to mention a feeling of impact that is anything but solid. Not at all what Mr. Hogan cherished.
The best example of why can be found in the simple claw hammer.
It drives nails very efficiently, because all the mass is in line with the impact area. Even an off-center hit delivers sufficient energy to do the job. But turn that
hammer on its side and try to drive a nail with the thin area where the hammer
head and handle meet — it doesn’t work well at all, does it?
That simple hammer turned on its side is very similar to a modern ‘game improvement’ golf club head, wherein all the mass has been moved far away from the impact zone. The impact efficiency (i.e. “smash factor”) is compromised, along with your ability to hit the shots you want – draws, fades, taking a few yards off . . .
That’s why Ben Hogan Golf has completely re-defined perimeter weighting . . . to move mass back closer to the primary impact zone. Our deceptively simple-looking design provides more mass behind a slight miss than even behind a center hit. That makes your misses as good as or better than even most of the so-called “game improvement” irons, while giving you a solid “Hogan” feel and responsiveness to your shotmaking skills.
Re-defined perimeter weighting is just one of the technologies in the new Hogans. You’ll find the FORT WORTH 15 irons and TK 15 wedges to be the most innovative approach to your prime scoring clubs in many years.
We invite you to schedule your demo today, or go straight to your HoganFit prescription HERE, and let us build you a set to prove it.
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